Stock prices in the laser market: Is this the end of a goldern era?

by jfrentzen 6/5/2008 10:19:00 AM

Over at MedicalSpaMD, LAskindoc posted a forum thread on a perceived trend in stock market prices of laser hardware companies.

After tracking the ticker prices for Cutera, Thermage, Syneron, and Medicis for the past 12 months, LAskindoc writes that the stock in these companies has lost quite a bit of value -- anywhere from 20% to 60%.

Cutera: $9.95 down from $25.60 per share 12 months ago
Syneron: $17 down from $26.04 per share 12 months ago
Thermage: $3.17 down from $7.50 per share 12 months ago
Medicis: $23.92 down from $32.32 per share 12 months ago

Anyone here worried about the future of cosmetic medicine? The laser companies are not selling as many machines because the end users are seeing fewer fee for service clients willing to pay the big bucks for the next generation laser treatments offered by the leading laser manufacturers?

Darn, those are good questions. The laser market is suffering due to more supply than demand. How are Reliant and other purveyors of the new CO2-based fractional technology doing financially? Are they selling overstock into a market that is going soft? 

The rest of the story and reader comments can be found here.

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Comments

Posted by Ryan Miller, 6/6/2008 6:43:54 AM

I think we may be asking the wrong questions. It's clear that the device manufacturers are overwhelming physicians with choices. The crowding of the market is certainly one factor that can influence sales. At the same time, investors are likely to assume that in a down economy luxury purchases, like aesthetic laser treatments, are bound to suffer.

We are hearing exactly the opposite from our medical clients. Demand for laser services is steady or climbing.

While not an indicator of sales volume, Google's trend lab is an interesting way to measure consumer interest (by their search volume) in certain topics.

<a href="http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser+hair+removal&ctab=0&geo=all&date=all&sort=0">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser+hair+removal&ctab=0&geo=all&date=all&sort=0</a> Shows a small decline since 2004 in searches for "laser hair removal."

<a href="http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser+skin+resurfacing&ctab=0&geo=all&date=all&sort=0">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser" rel="nofollow">http://www.google.com/trends?q=laser+skin+resurfacing&ctab=0&geo=all&date=all&sort=0</a> shows queries for laser skin resurfacing steady since 2006.

But at the same time, branded queries, such as people searching for the phrase "Fraxel" show consistent and steady volumetric increases, <a href="www.google.com/trends://www.google.com/.../a>.

Posted by Ryan Miller, 6/6/2008 7:00:00 AM

While there a lot of new laser choices diluting demand for individual devices, there is evidence that consumer demand is strong.

Check out Google's Trend Lab at http://www.trends.google.com ...a tool that allows you to look at trends in search volume over the last four years. While a search for "laser skin resurfacing" shows no significant change in search volumes since 2006, a search for the branded therm "Fraxel" demonstrates that consumer marketing is driving prospective patients to search for specific devices.

Ryan Miller
Etna Interactive
http://www.etnainteractive.com

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