This fall's ASPS meeting is what the Monty Python crew might call
a piffle -- a sense of "Oh, well, we're downcast but trying to make the best of it."
The Economy. Everyone is talking about it. Business is off, and even the appearance
of the long-in-the-tooth rock band Chicago failed to brighten moods. The opening
ceremonies on Saturday evening were handled like a network-TV awards ceremony,
although ASPS president Richard D'Amico had a few golden grandstanding moments in talking up the greatness of plastic
surgery; and PSEF head Linda Phillips was allowed an emotional moment or so in
describing her elation at being involved in the ASPS. In other words, the
evening was an unbridled ASPS self-love fest, highlighted by Andrew Wexler's intelligent
speech and journalist Bob Woodward's delayed appearance and predictable but
interesting talk.
The physicians attending this meeting, being held
through Wednesday at the McCormick Place Convention Center (west wing), are
intent upon attending the courses and sessions, which are held throughout the
day, but during "break times," which happen two or three times per day --
mid-morning, lunch time, and once more in the afternoon -- they zoom through the
exhibitor's hall to the rear of the building (where the food is), and then zoom
back through the exhibit space on their way to attend the next
session.
These folks, for the most part, have been blowing past the new
products and technology is sitting on the exhibit floor.
Why? The
sessions have been running nonstop and the docs are very busy at both the
instructional courses and the sessions. More on those later, as our reporters
Joyce Sunila and Rima Bedevian file their reports on the best of the sessions
and their takes on new procedures and technical information.
Back to the
technology. There isn't much new, really. For a true barometer of how the economy is affecting the aesthetic medicine business, one must look at how the laser system vendors are doing. An aspect of new-ness exists among the
firms exhibiting their laser-based wares -- the economy is murder, and business
is shrinking. Reliant, the maker of the Fraxel line of laser systems, has sold
around 200 of its re:pair systems since the product was unveiled. However, these firms continue to upgrade and improve. The product
manager who described to me the Fraxel's new handpieces -- a 600 micron handpiece, as
well as 2 surgical handpieces including an incisional and abative handpiece --
was guarded about the outlook for the company's laser systems He said we'll see
how the fourth quarter shapes up... or something to that effect.
On the
other end of the spectrum, Lutronic is very bullish in its outlook, with claims
that its financials are in good shape, it is well-funded, and it keeps coming
out with all-in-one laser systems that change functionality via software
upgrades. Medsurge's new laser system offering, which was in
prototype-like form around the time of ASLMS show, looks more positively like a
product. It uses programmed key cards to cycle among
functions.
Meanwhile, Sound Surgical's VASER system is pushing its
ultrasound-based solution and everywhere it turns, some imaginative physician is
putting the technology to new use -- for example, Mokhtar Asaadi, MD, FACS, has
performed large-volume circumferential contouring of the trunk with significant
skin retraction and no skin excision. The next target for VASER: hyperdrosis
reduction in sweat.
Now for the big question: Where is the coffee? At the
meeting, one can see a Starbucks directly outside of the main entrance to the
concourse. Judging by the long lines, it appears that this is the only coffee
venue available to ASPS attendees early in the day. I haven't checked out the
coffee possibilities inside the session rooms, but on the second level just
south of the Starbucks shop (down the escalator) you will find a quite nice shop called Cafe Liquid that serves a variety of brews and does not have the long queues of Starbucks. The coffee being served inside the exhibit hall is not as good.