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November 2007


Features

Cover Story
Best Face Forward
  by Rich Smith
  Andrew A. Jacono, MD, FACS, injects humanity into his innovative facial cosmetic techniques

Treating the Aging Neck
  by Malcolm D. Paul, MD, FACS
  Emerging suture technology enhances one surgeon's template for neck rejuvenation
The SAFE System
  by James A. Harris, MD, FACS
  New instrumentation and technique for follicular unit extraction
Hold That Patient
  by Steven H. Dayan, MD, FACS
  As more clients demand minimally invasive aesthetic procedures, surgeons must become well-versed experts and offer convenience, not complexity
The Do's and Don'ts of Firing
  by William J. Lynott
  When you have to let an employee go, make certain you stay out of trouble doing it
Men Ahoy!
  by Cheryl Whitman and Mac Fadra
  Expand your marketing efforts to build your male clientele


Departments

  Editor's Message
Mind the Gap
  by Jeffrey Frentzen
  In Depth
Does the Human Face Age Uniformly?
  by Rima Bedevian
  Spotlight
Wound Care and Scar Management
  In Practice
Target Marketing
  by Catherine Maley, MBA
  Zero in on the different advertising messages you send to your patients
Marketplace
  The latest plastic surgery products and services
Insider
  Yodle.com
  The Last Word
Let's Keep Bo Derek Out of This
  by Joyce Sunila
  Glamorous staffers will scare off self-conscious clients
Special Section

Company Connection

Resources
Media Kit
Editorial Advisory Board
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